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Method Over Madness

Here at Blue Chip, we put the thinking before the doing for fast-moving brands that can’t afford a wrong move.

Specialists in BTL, Shopper and Digital, we help brands cut through the marketing chaos and not just cope with endless retailer demands and ever-changing consumer needs, but think their way forward at pace.

Our Approach

When you’ve got one chance to connect and seconds to convert, you can’t rush the thinking. But with brands increasingly bullied by deadlines and a proliferation of channels, tactics and touchpoints to navigate, it’s no wonder rigour often falls by the wayside.

Here at Blue Chip, we believe that speed and efficiency are the product of asking the right questions at the right time – of the business, the brand and the data.

Our Method Over Madness approach draws on expert minds, marketing science and rich experience, and has been bringing sanity to marketing departments since 1991. We’d love to bring some to yours.

Our Approach

Here at Blue Chip, we believe that speed and efficiency are the product of asking the right questions at the right time – of the business, the brand and the data.

Our Method Over Madness approach draws on expert minds, marketing science and rich experience, and has been bringing sanity to marketing departments since 1991. We’d love to bring some to yours.

Our Work

Cornering a new audience

Outdesigning the competition

Winning in convenience

A blockbuster production
on an indie budget

Digital that transforms
the bottom line

Winning the battle
for feature display

Cornering a new audience

Outdesigning the competition

Winning in convenience

A blockbuster production on an indie budget

Digital that transforms the bottom line

Winning the battle for feature display

Our Expertise

With so many ways to engage customers nowadays, we help brands focus on those touchpoints and techniques that’ll produce a lasting effect, not white noise and chip paper.

STRATEGY

With expert minds, rich experience and marketing science we bring clarity to chaos

SHOPPER

By applying our insider retail knowledge to our Moments That Matter model, we optimise connection and conversion

DIGITAL

We bring cool rationale to the incessant proliferation of channels, tactics and touchpoints to deliver the “right” solution rather than the latest shiny fad

PROMOTIONAL

When you have mere seconds to convert our 30+ years’ of matching the right partner with the optimum mechanic, a powerful call to action and robust legal compliance ensures no wrong moves

DIRECT

Harnessing the latest marketing science to our programme of continuous analysis means our direct communications regularly outperform industry norms

EXPERIENTIAL

We subject our brand experience campaigns to exactly the same rigorous performance measures as all other channels

Our Expertise

With so many ways to engage customers nowadays, we help brands focus on those touchpoints and techniques that’ll produce a lasting effect, not white noise and chip paper.

STRATEGY

With expert minds, rich experience and marketing science we bring clarity to chaos

SHOPPER

By applying our insider retail knowledge to our Moments That Matter model, we optimise connection and conversion

DIGITAL

We bring cool rationale to the incessant proliferation of channels, tactics and touchpoints to deliver the “right” solution rather than the latest shiny fad

PROMOTIONAL

When you have mere seconds to convert our 30+ years’ of matching the right partner with the optimum mechanic, a powerful call to action and robust legal compliance ensures no wrong moves

DIRECT

Harnessing the latest marketing science to our programme of continuous analysis means our direct communications regularly outperform industry norms

EXPERIENTIAL

We subject our brand experience campaigns to exactly the same rigorous performance measures as all other channels

Find us

Let’s talk

Want to check out our Marketing Madness Survey?