Method Over

Digital Madness

With so many digital innovations and channels emerging every day, it’s no wonder brands are bamboozled by choice.

At Blue Chip, we prefer ideas that deliver to ineffective fads. Using our Method over Madness approach, our specialist team work with speed and efficiency, using rigour and reason to create effective solutions you can trust.

So whether you want your existing online presence to work harder, need your campaigns to work more cohesively with your brand or are just looking for smarter ways to both sell more and save more too – you’re in the right place.

Delivering more, digitally

MINE

This M...

UNEARTHS THE PROBLEM TO BE SOLVED

MODEL

This M...

CRUNCHES THE NUMBERS TO SEE WHAT IT REALLY TAKES TO SOLVE

MASTER

This M...

MASTERS THE UNKNOWNS

MATCH

This M...

JOINS THE DOTS INTO A SOLUTION

MAXIMISE

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IS WHERE LOGIC MEETS CLEVER CREATIVE MAGIC

MANAGE

This M...

TAKES THE CAMPAIGN TO MARKET

MEASURE

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PROVES THE CAMPAIGN’S EFFECTIVENESS

  • Digital strategy workshops

  • Persona development

  • Audience research

  • Customer segmentation

  • Channel messaging hierarchy

  • Channel audits

  • Competitor audits

  • Website / UX auditing

  • Roadmap planning

  • Vision statements

  • Education & management systems
  • Incentive platforms
  • D2C optimisation
  • B2B incentive platforms
  • UX audits
  • UX design and user journey planning
  • Website design mock-ups
  • Responsive website build
  • E-commerce platforms
  • Rewards platforms
  • Ecomm GWP
  • Cashback platforms
  • Digital couponing
  • Reverse partnerships
  • Competitions and prize management
  • Website integration
  • Reward platform build
  • Engagement comms
  • CRM optimisation
  • Campaign planning & implementation
  • Influencer profiling, outreach & negotations
  • Influencer strategy & management
  • Social media guidelines
  • Content design toolkit
  • Video / animated content
  • Social asset creation
  • Media buying
  • Campaign logistics and fulfilment (e.g. samples / prizes)
  • Content briefings
  • Campaign analysis & optimisation 
  • Retailer digital shelf
  • Digital toolkits
  • Recommendations & reviews
  • Promotional Microsite design & build
  • Gamified entry mechanics
  • Social media integration
  • Promotional terms & conditions
  • Cashback / money back guarantee activity
  • Redemption journey and data planning
  • Data capture &management
  • Analytics & tracking data integration
  • Handling & fulfilment 
  • Customer service / query management
  • Analysis & reporting
Our new Sense/Check™ Sessions

As part of our mission to bring clarity to the chaos, we’ve developed Sense/Checks. Led by our expert planners, this series of one-day sessions address your pain points and help get your brand back on-track.

There are 10 sessions to choose from, covering brand, retail & shopper and campaign activation.

Let's chat

If you’d like to learn more about how we help brands achieve more with their interactive channels, get in touch.

We will email you a copy of our Marketing Madness survey shortly.