Marketing Madness Survey 2022

Before we began our mission to bring clarity to the chaos in today’s marketing world, we wanted to better understand the challenges clients were facing. So we surveyed some of the UK’s top marketers, and our Marketing Madness Survey was the result.

Filled with the raw and unedited views of marketers across FMCG food & drink, household, hospitality and healthcare, travel & tourism, stationery, software and more, the survey includes quotes, statistics and all-important ideas on how to avoid the madness in the first place.

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Results at a glance

“The growing obsession with price at all costs is causing problems” Senior Marketing Manager, Soft Drinks
50% agreed that “marketing is getting madder by the day”
1 out of 6 fear for the future of the industry
35% said internal politics were affecting their brand’s potential
40% of marketers say agencies don’t truly understand their business
1 in 3 admitted to re-running old ideas as they’re too busy to develop new ones
39% say new product launches are a “lottery”
Half resent being held to ransom by retailers on a ‘pay to play’ basis
12% said the brand/retailer relationship wasn’t healthy
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Does your brand need a Sense/Check™?

While our survey makes for rather bleak reading, there is light at the end of the tunnel thanks to our Sense/Check Sessions. These one-day sessions are led by our expert planners and are designed to address your pain points and help get your brand back on-track.

There are 10 sessions to choose from, covering brand, retail & shopper and campaign activation and we have a limited number available FREE.

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