Throughout September, Blue Chip and Damm Brewery have worked together to celebrate the partnership between the 2022 Davis Cup and their own rising star, the Victoria Malaga brand.
“Malaga is the cultural heartland of our brand”, says UK Brand Marketing Manager, Alison Cole. “As official beer of the tournament, we’ll be bringing the spirit of Spain to celebrations all the way from the Group Stages in Glasgow to the must-see final in Malaga”.
Around the city of Glasgow, we have:
- Launched an exclusive on-trade competition which offers VIP Final tickets, a trip to Malaga and an exclusive tour of the Victoria Brewery.
- Created a suite of assets at on-trade outlets throughout Glasgow to promote Victoria Malaga and the competition.
- Driven brand engagement through the development of a brand new microsite (www.victoriamalaga.uk)
- Brought a fiesta of fun to the official Davis Cup fan zone in Glasgow to bring the brand to life for tennis fans.
This campaign represents the first piece of activity for Blue Chip, since their appointment as Damm Brewery’s newest partner.
“Victoria Malaga is a new brand with great promise”, adds Senior Account Manager, Karim Elkadi, “Catering to consumers, on-, and off-trade alike, this is a truly ‘Game, Set & Match’ activation that will deliver a category & competitive advantage for Damm”.