Our Batchelors x Black Adam Text to Win is live in stores and our team can finally celebrate the news we have been keeping under wraps for a few months.
It was all hush hush until this week but we can now share the news that the partnership is just the first of what will be a series of powerful promotional campaigns to come and is the result of many months of hard work behind the scenes.
Not only are we delighted to welcome back Premier Foods as our latest exciting new client win following a 5-way pitch back in January this year but the 3-year deal we brokered with Warner Bros’ DC franchise and Batchelors is now signed and sealed.
As Jess, our Group Account Director reflected: “When Batchelors challenged us to level up their strategy with likeability and longevity, we went through a rigorous process to find them the right partner. With a superhero powerhouse like DC Comics, we’re confident we’ve got something for everyone.”
Already well-known for their disruptive gaming campaigns for Pokémon & Call of Duty but the DC partnership signifies a switch to a longer-term total entertainment strategy for the brand.
Running across Super Noodles, Cup A Soup and Pasta ‘n’ Sauce the Black Adam promotion gives hungry snack-lovers the chance to win a trip to the Warner Bros. theme park in Madrid, plus 100s of other Black Adam themed prizes.