We surveyed some of the UK’s top marketers and not only do 50% of them agree, but more than 1 in 10 (12%) went as far to say it’s “absolute madness” out there.
And they’ve told us where the madness actually lies:
- Production problems
- Team turmoil
- Tricksy trade
- Challenging consumers
With these just some of the challenges at the top of their agendas, no wonder 15% have felt helpless within the past year, and the same again even fear for the future of marketing.
That’s why we’re standing for method over madness by offering clarity in the chaos and precision through the panic. Because we know it’s about setting the pace rather than getting lost in the race to easy solutions.
It’s all laid bare in our 2022 Marketing Madness Survey here.
Shining a light on marketing madness in all its forms, it gives you the inside track on life at marketing’s front line. So if you read nothing else today, make sure you read this.