Kellogg’s Trade Day

With physical engagements on the rise post-pandemic, the world of trade events and exhibitions is back with a bang.

When the Kellogg’s sales team asked us to refresh their trade show kit, our team jumped at the chance to get up close and personal for the first time in what seemed like an age.

The brief was a tough one with a number of boxes to be ticked – a flexible solution that could work for both Route-to-Market and Food Service trade shows; all different specifications and sizes; across the full portfolio of brands each playing in a different category.

With no cross-brand guidelines available, we also needed to create a key visual that would act as a “look & feel” for the kit elements to follow so that each of the different creative elements would feel consistent.

But once we put our expert minds and experienced hands together, we created a fresh-faced modular solution that could be interchanged and tailored to meet the requirements of every event.

The next steps was to demonstrate to the full sales team, just how easy the set was to build and strike.

Allen keys at the ready, Charley and Becki put all 30 team members through their paces and had them all match fit in no time.  With Pippa behind the camera to capture the action for a follow up video to remind them all just how easy it was.

One of the workshop attendees, Georgie Blackshaw commented “This new trade kit really allows us to showcase the brands within the portfolio. The modular approach enables us to ‘pick and mix’ the necessary kit elements for each event, which will be hugely helpful for the wider team. It is a massive improvement and modernisation of the old kit and we can’t thank the team enough for all the recommendations and help along the way.”

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