BODYFORM PINK TICKET
Outdesigning the competition
BODYFORM PINK TICKET
BODYFORM PINK TICKET
A pioneer in the category, Bodyform has long led from the front when tackling shame within sanpro. But with a paltry 6-second dwell time in aisle and being outspent 3:1 by the market leader in-store, their message at-shelf was being missed
We created the category’s first ‘promotional stopper’. This innovative free media channel made our on-pack promotion unmissable – in the most innovative and cost-effective way possible.
Offering shoppers the chance to win a trip to NYC if they found a pink ticket seeded inside their pack, we transformed a routine purchase and drove sales and engagement further by adding a guaranteed reward with every purchase.
GOLD POPAI Award
New users for the brand
Uplift in volume shares
Incremental value
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