Winning the battle for feature display
MUGSHOT MUGFULS OF JOY
Winning the battle for feature display
MUGSHOT MUGFULS OF JOY
Winning the battle for feature display
MUGSHOT MUGFULS OF JOY
A old favourite with dieters, Mugshot was starting to lose out to newer, trendier low-cal lunch options. With the peak healthy New Year sales period looming and a need to maintain its listings, Mugshot had one shot to secure extremely limited display.
Symington’s first integrated BTL campaign, the campaign featured heavily on social and digital, plus multiple shopper touchpoints thanks to a range of bespoke rollouts.
We made the January Blues a thing of the past for cash-strapped shoppers with our ‘Mugfuls of Joy’ promotion. Seeding £50k cash in single serve food-safe sachets, we not only helped the brand secure the must-have feature displays they needed, but also boosted sales, too.
Symington’s first integrated BTL campaign, the campaign featured heavily on social and digital, plus multiple shopper touchpoints thanks to a range of bespoke rollouts.
Sales increase
Feature display in key retailers
Of 16 y/o reached through WOM
Cited campaign as reason to buy
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