O2 POPCORN PASS
O2 POPCORN PASS
O2 POPCORN PASS
O2 had a long shopping list when looking for a Christmas promotional partner: The power to cut-through in a world of me-too offers; the value flexibility to reward multiple price points; universal appeal to cover their broad demographic – and a budget 70% lower than the previous year!
We brokered a deal with Popcorn Pass, a new cinema ticket provider looking for their first ever D2C campaign. Our campaign allowed O2 to tier their rewards based on transaction value and reduce their promotional spend by over 70%, whilst offering customers an unmissable 40% off any-time tickets at 200+ UK cinemas.
The campaign targeted new and existing customers across multiple touchpoints, including digital 6 sheets, press, programmatic, in-store and voice channels.
Increase in Engagement YOY
Increase in sales YOY
Saving on previous budget
GOLD IPM award
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