Now that 2023 is underway, we have been reflecting on all the great projects we had the opportunity to work on last year. We are really proud to work with Essity’s TENA brand, supporting them in all the brilliant work they are doing to break taboos around the menopause.

Key highlights for last year were the work we did to support the brand’s #lastlonelymenopause campaign. We helped to position TENA Lights Sensitive as a solution for those experiencing menopause, and helped support TENA’s World Menopause Day event with Asda, in Q4 2022.

Working collaboratively with the TENA team and Global, we designed a bespoke shopper POS toolkit for TENA Lights Sensitive aimed at opening up the conversation around menopause. Using the insights that 43% feel very alone during the menopause and 92% feel unprepared, the creative aimed to make those going through menopause feel more seen and understood. It included a QR code directing shoppers to the brand’s ‘Infrequently Asked Questions’ about the menopause to help demystify the topic, and signposted the right bladder weakness product to help with sensitive menopausal skin.

We were proud to support the TENA team with their Asda event on World Menopause Day, adapting the toolkit to produce a suit of banners and leaflets to help them communicate TENA’s great work on menopause to the retailer.

As Michael, our Senior Account Director, reflected: “Our work on the TENA Lights Sensitive Menopause shopper toolkit was a great example of collaboration between the UK brand team, global, and us, the agency. We are really pleased to have been able to support the TENA team in their great work destigmatising the menopause”