Feed your inner superhero with the latest shopper promotion from the Batchelors and DC partnership.
The partnership we brokered between Warner Bros.’ DC franchise & Premier Foods’ Batchelors continues to go from strength to strength this quarter. Hot on the heels of our successful Black Adam Text to Win promotions, this month sees the launch of an on-pack promotion spanning 33 million packs across the major mult, discounter and convenience channels, to celebrate the release of DC’s second film in the Shazam franchise – Shazam! Fury of the Gods.
Naomi Shooman, Quick Meals Director at Premier Foods says “We know that Batchelors and DC Entertainment often share moments in the lives of consumers, with 57% saying they would choose to eat an instant snack while watching a film and 53% when watching TV. This partnership will attract shoppers to the category by driving excitement, and by encouraging them to grab a pot or pack of Super Noodles, Pasta ‘n’ Sauce or Cup a Soup. We’re really excited to see it go live!”
In partnership with DC, Batchelors are giving shoppers the chance to win a variety of epic prizes, including: ‘family night-in’ bundles, cinema gift cards and official Shazam! merchandise.
The family-favourite brand has, for the first time, opened up the promotion to the wholesaler channel with business owner incentives, giving them the opportunity to win cinema gift cards for them to take their family or friends to see Shazam! Fury of the Gods on the big screen.
Blue Chip are proud to have brought this campaign to market from strategy to store, including design & digital development, shopper amplification, prize management and KPI reporting.
Account Director Charley said “It’s been fantastic working on this on-pack promotion with Batchelors and the team at WB DC. Batchelors have a history of launching successful on-pack partnership promotions, but the Shazam! Fury of the Gods promotion is a new standard for the category and is a first-class example of what can be achieved when organically partnering two brands. I can’t wait to see the teams hard work in stores and online and finally get my hands on a promotional pack.”
Keep your eyes peeled in-stores and grab a promotional pack for your chance to enter here – https://www.winwithbatchelors.co.uk/.